World's most marketable athletes revealed in shock new study... but can you guess which Olympic star is No 1?

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World's most marketable athletes revealed in shock new study... but can you guess which Olympic star is No 1?

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No Mohamed Salah. No NFL stars who play outside of Kansas City. And two gymnasts inside the top six. Those are among the startling findings of a new study into the 50 most marketable athletes across the world. SportsPro and NorthStar Solutions Group recently assessed more than 1,000 stars - from 174 different sports 'categories' - who competed between September 1, 2023 and September 1, 2024. It is the 15th edition of the study, with previous winners including Lionel Messi, Cristiano Ronaldo and LeBron James.
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