Little-known reason why Super Bowl MVP no longer wins a car – the tradition was silently ended after 50 years | 72WL34P | 2024-02-14 08:08:01
Little-known reason why Super Bowl MVP no longer wins a car – the tradition was silently ended after 50 years | 72WL34P | 2024-02-14 08:08:01
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FOR five many years, the Tremendous Bowl's most respected player has walked away with a brand new journey – however Patrick Mahomes gained't be adding new wheels to his garage after profitable this yr's award.
The Green Bay Packers gained the first Super Bowl in NFL historical past, and the game's profitable quarterback, Bart Starr, brought house a brand new Corvette.
Mahomes, this yr's Super Bowl MVP, wasn't given a brand new automotive due to a flurry of contract selections made by the NFL and its sponsors.
Chevrolet had secured offers with the NFL as the motor sponsor of the sport.
Part of the sponsorship deal included a MVP giveaway at the Tremendous Bowl.
Starr rolled away in the new Corvette, handing Chevy a further blitz of media coverage after the sport.
The MVP quarterback victoriously driving away with a brand new set of wheels spawned a 49-year custom on the NFL.
Nevertheless, the tradition halted after a contract change and a big-name debacle.
CARLESS CHAMP
Tom Brady gained a customized Chevy Colorado for his effort to carry the New England Patriots over the Seattle Seahawks within the 49th Super Bowl.
However his actions after made automotive corporations draw back from handing out extra automobiles.
The Patriots almost misplaced the sport in the waning seconds after the Seahawks mounted an virtually game-winning ultimate drive.
<!-- End of Brightcove Player --> Nevertheless, in the last moments, Russell Wilson passed the ball on the objective line to the proper hash – Patriot's nook Malcolm Butler stepped in front of the move and snatched the game away from the Seahawks in a last interception.
Butler, a rookie who made the workforce after going undrafted, spared Brady's herculean second-quarter effort and cemented the Patriots as winners.
To pay him back for his efforts, Brady gave the free pickup truck to Butler.
The fact that Brady gave away his MVP-winning truck to a teammate snatched headlines.
"I might love to offer him the truck," Brady stated to local sports radio hosts Dennis & Callahan.
"A guy like Malcolm who makes that sort of instinctive, fast play, that's certainly one of his robust fits."
CONTRACT OFFER
The next yr, gamers stopped receiving automobiles for his or her MVP efforts.
Von Miller, then-Denver Broncos star cross rusher, rode house and not using a new set of wheels as Hyundai took over because the motors sponsor for the NFL, per Jalopnik.
The Broncos victory over the Carolina Panthers in 2016 was the final yr of MVP automotive giveaways.
Hyundai found extra value in paying for sponsorship deals, not giving automobiles away, in accordance with Automotive News.
Dean Evans, the corporate's chief advertising officer, stated, "You should purchase the sponsorship, after which should you don't have the funds for to run sufficient TV commercials, you virtually don't appear to be the sponsor."
Hyundai and the NFL minimize their agreement in 2019. No different firm has taken on the sponsorship.
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