The most influential red-carpet moments of awards season | 37R7798 | 2024-03-23 14:08:01
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In response to influencer analytics platform, Wearisma, the Italian style big was probably the most talked-about model of the 2024 award season. The style home — which was worn by names together with Margot Robbie and America Ferrera at the Oscars, Selena Gomez at the SAG Awards and Olivia Rodrigo on the Grammys — was mentioned in 979 posts by influential social media sources with a combined media worth of over AU$46 million.
America Ferrera in Versace on the Oscars
Dior — which was worn by Jennifer Lawrence and Natalie Portman to varied ceremonies — additionally fared properly, bringing in roughly $37 million of media value, while Gucci came close behind with around $35 million. Schiaparelli, Saint Laurent, Louis Vuitton, Valentino, Armani, Loewe and Givenchy rounded off the highest 10.
To work out these figures, Wearisma analysed the potential investment that might be required for an advertiser to generate the identical impression that these posts have been capable of have.
Utilizing this system, the platform also seemed on the most influential movie star of the season, and the end result will come as no surprise. Though she attended only two events (the Golden Globes and the Grammys, the place she wore Gucci and Schiaparelli respectively), Taylor Swift's appearances resulted in 3,375 pieces of social media content material with a total media value of around $165 million.
Margot Robbie — who completed up her Barbie tour in Versace, Armani, Schiaparelli and Balmain — was the second most influential, while Emma Stone — who wore Louis Vuitton all through — got here in third.
A model of this article originally appeared on Harper's BAZAAR UK.
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The publish The most influential red-carpet moments of awards season appeared first on Harper's Bazaar Australia.
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