Burger King confirms it’s adding $300 million for ‘modern’ change to 90% of restaurants – and fans can expect new tech | EZU9S7B | 2024-05-04 17:08:01
Burger King confirms it's adding $300 million for 'modern' change to 90% of restaurants – and fans can expect new tech | EZU9S7B | 2024-05-04 17:08:01
BURGER KING has confirmed that it's continuing to make major updates.
The fast food chain announced earlier this week that it would invest heavily in updating the look and feel at most of its over 6,600 restaurants in the United States in the coming years.
An effort is being made by executives at Burger King to "accelerate the modernization" of the brand, per a press release.
At least $300 million is being put into the changes, including a new "modern image" for the interior and exterior of Burger King location designs.
It's known as the Sizzle design, a "reimagined" layout and experience that allows for "flexibility" among team members and customers.
Sizzle focuses on digital and mobile ordering pickups more, along with the drive-thru experience rather than the dine-in area.
The dine-in area will still see updates though.
The Sizzle update and updated technology, along with fresh kitchen equipment, were also noted in what the brand calls the Royal Reset 2.0.
This is building off the original Royal Reset plan from 2022, and the Reclaim the Flame initiative, which saw $250 million and $500 million investments, respectively.
Both the first Royal Reset and Reclaim the Flame saw similar efforts to update and improve Burger King's restaurants.
In January, the chain also announced that it would acquire Carrols, its largest US franchisee.
The deal was worth an enterprise value of around $1 billion, and would further assist in the remodeling of at least 600 of 1,000 acquired Burger King locations.
<!-- End of Brightcove Player --> Using Carrols' portfolio, Burger King plans to fully modernize its operations by 2028.
MOTIVATED FOR MODERNITY
Royal Reset 2.0 also offers money incentives to top-performing Burger King locations for remodeling and updates.
The incentive seeks to make an additional 1,100 restaurant renovations possible by the 2028 goal.
By the end of the updates, Burger King says about 85% to 90% of its locations in and outside of America should be modernized.
The brand also confirmed it would not be investing in further remodels after the Royal Reset 2.0 plan is completed in the next few years.
Franchisees have until October 31 to opt-in to the incentive for Royal Reset 2.0.
CUSTOMERS FIRST
Tom Curtis, the president of Burger King North America, said they set out with the goal to "exceed expectations" for customers.
</div> </div> "We are committed to giving our guests the very best experience in all our restaurants and that includes a modern, exciting restaurant image and digital experience that exceeds their expectations," Curtis said in the release.
"We are working in close partnership with our franchisees to transform our restaurant footprint across the country and reclaim our flame as a leader in the QSR industry."
For more related content, check out The U.S. Sun's coverage of the special way a former Burger King employee says the brand stores its patties.
The U.S. Sun also has the story on the chain's special breakfast menu it released earlier this year.
More >> https://ift.tt/vDfsdt7 Source: MAG NEWS
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