‘Got it,’ mock Domino’s customers as pizza chain sparks fury with $3 off promo – even workers say it makes ‘no sense’ | I01SE7I | 2024-05-05 17:08:01
'Got it,' mock Domino's customers as pizza chain sparks fury with $3 off promo – even workers say it makes 'no sense' | I01SE7I | 2024-05-05 17:08:01
DOMINO'S has stirred up controversy by offering a promotion that they say encourages tipping — while others argue it promotes unfair wages.
The promo kicked off on Monday, giving customers a $3 voucher for online delivery for every $3 or more they tip Domino's drivers.
"At Domino's, we know there's a lot of pressure to tip these days," the narrator says in an ad for the deal.
"Domino's wants to say 'thanks for the tip' by tipping you back."
The You Tip, We Tip deal runs through mid-September, according to CNN.
Tipping culture has come under fire since it became more and more common after the pandemic.
These days, shoppers can expect to be asked if they would like to leave a tip at restaurants and hairdressers, but also grocery stores, coffee shops, and other new categories of companies.
Some surveys show that Americans are tipping less, even though they are being asked to tip more — leading to tip fatigue.
"Tips make up most of our pay and are incredibly important for those who work deliveries," said one Domino's delivery driver in Florida who spoke to CNN.
"We lose employees and encounter frequent turnover because of low or no tips."
For some, Domino's promo represents a bigger problem: large companies' failure to pay living wages.
THE FIGHT FOR A FAIR WAGE
Domino's campaign is a way to avoid paying its workers a traditional income and shift the responsibility to customers in the form of tips, said Saru Jayaraman, the president of the worker advocacy group One Fair Wage.
Delivery drivers' pay is linked to their tips in 43 states, Jayaraman explained.
That allows employers to pay drivers the federal "subminimum wage" of $2.13 per hour, a difference of over $5 from the $7.25 minimum wage for non-tipped workers.
Although employers are supposed to supplement a tipped worker's wages if they do not equal at least $7.25, wage theft is common, Jayaraman said.
Domino's ad campaign is a way for the company to "encourage people to tip more rather than pay their workers an actual minimum wage with tips on top," she said.
But the delivery driver said he was "grateful" that the promo was happening and hoped to earn a few extra bucks from it.
PIZZA LOVERS ANGRY
Domino's fans quickly picked up on the tipping controversy behind the promo and shared their opinions on social media.
"Would make more sense to give the driver the $3 for each delivery," one person wrote on Facebook.
"Oh so we pay them instead of you paying your drivers more. Got it coach," another added.
Many people simply used the opportunity to complain about the rise in tipping culture across the board.
"Waitresses, waiters, & delivery people should be tipped, not your hourly minimum wage earners. Same goes for grocery shopper & delivery service workers who earn very little and depend on tips," one person lamented.
"I tip delivery not take out other than that it's just your job," another clarified.
Domino's did not immediately respond to a request for comment by The U.S. Sun.
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