Cristiano Ronaldo at risk of UEFA probe as he's accused of 'ambush marketing' at Euro 2024 - with ex-Arsenal star Nicklas Bendtner being punished for a stunt 12 years ago

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Cristiano Ronaldo at risk of UEFA probe as he's accused of 'ambush marketing' at Euro 2024 - with ex-Arsenal star Nicklas Bendtner being punished for a stunt 12 years ago

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Cristiano Ronaldo has been accused of 'ambush marketing' after his heart rate data during Portugal's dramatic penalty shootout win over Slovakia was shared on social media. The illegal practice sees a company attempt to associate their product or services with an event that already has official sponsors. A notable example came during Euro 2012 when Nicklas Bendtner pulled up his shirt during a goal celebration to reveal a pair of Paddy Power branded underpants.
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