Major nationwide retailer backtracks on DEI as it slashes funding for Pride events after 'customer disappointment'

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Major nationwide retailer backtracks on DEI as it slashes funding for Pride events after 'customer disappointment'

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Tractor Supply Company has backtracked on its DEI initiatives after facing 'disappointment' from its conservative customer base. The retailer, which offers home improvement and gardening equipment across over 2,400 stores nationwide, said last week it was eliminating its diversity, equity and inclusion policies because it 'took feedback (from customers) to heart.' The move will see the company end its sponsorship of 'pride festivals and voting campaigns', alongside cutting all internal DEI roles and goals.
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