Harley Davidson owners at Sturgis rally are OUTRAGED after CEO Jochen Zeitz implements new slew of 'woke' company-wide changes

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Harley Davidson owners at Sturgis rally are OUTRAGED after CEO Jochen Zeitz implements new slew of 'woke' company-wide changes

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As brands go, few shout 'American tradition' more than iconic motorcycle manufacturer Harley-Davidson. But instead of enjoying an open highway, furious owners at the world's biggest biker rally have told DailyMail.com they believe the historic company is heading for the end of the road – thanks to its 'woke' boss. Their full-throttle condemnations of German-born CEO Jochen Zeitz include demands that he quit immediately, with one rider saying: 'They need to figure out a way to get rid of his a**.
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