Gwyneth Paltrow's Goop suffers second round of layoffs in latest setback for A-lister's wellness empire

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Gwyneth Paltrow's Goop suffers second round of layoffs in latest setback for A-lister's wellness empire

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Gwyneth Paltrow's wellness empire Goop has implemented a second round of layoffs in just two months. The cuts made in late October account for around 15 people which equates to less than 6 percent of staff across several divisions, including the beauty, programming, engineering, and creative departments. In September about 40 people were cut from the 216-person strong staff, accounting for 18 percent of the e-commerce site. The goal of the cuts is to 'optimize operational efficiency and revenue growth in our key verticals of beauty and fashion,' a Goop spokesperson told Business Insider.
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