The surprising old-fashioned perk coming back to Starbucks after new CEO went undercover

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The surprising old-fashioned perk coming back to Starbucks after new CEO went undercover

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Starbucks' new CEO Brian Niccol is on a mission to turn the coffee giant's fortunes around - starting with a retro perk. Niccol went undercover in recent weeks at Starbucks locations across Los Angeles to observe issues firsthand, The Wall Street Journal reported. The former boss of Chipotle was brought in after nine months of falling sales this year - after years of growth. Customers are fed up with high prices and long lines.
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