America's oldest department store set to reclaim its retail legacy after abruptly shutting down all locations

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America's oldest department store set to reclaim its retail legacy after abruptly shutting down all locations

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Lord & Taylor is looking to reclaim its position in retail with a sweeping new strategy that will see it blend nostalgia with modernity. The iconic department store is launching a rebrand to bring back what was old as new, with plans including to reinstate its iconic cursive logo. The storied retailer is determined to prove that its timeless style and the enduring legacy for which it became famous, never go out of fashion.
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